International Marketing & Sales Associates

Top Line Results

IMSA's success comes from analyzing the sales and marketing requirements of companies, and addressing those individual needs with the right mix of consulting and services skills. Through outsourcing and partnering IMSA is able to cover the full spectrum of sales and marketing needs to help every client company, small and large, reach its most important goal, Revenue Generation.

Here are a few of IMSA's success stories:

Sotheby's International Realty Affiliate

Strategic Alliances, Technology Advancements and Building Global Awareness

Sotheby's International Realty is a $70 billion firm with over 750 offices in 52 countries and territories around the world. The Sotheby's brand has a long and recognized history from its early days as an auction house to its current acclaim in that arena. Part of its history was the development of a realty organization that now is a leader in that industry. Although now a separate affiliated organization, it is one that must carry the charter of the Sotheby's brand forward with covenants that meet the Sotheby's brand rigor.

When opening a new office in any location one of the first orders of business is to get that new office awareness up, first within the network of firms and within the communities they serve. That was particularly true for Today Sotheby's International Realty (Today SIR) with its first two offices in Silicon Valley and the Mid-San Francisco Peninsula. International Marketing & Sales Associates (IMSA) was retained in 2012 to develop and implement plans to achieve those goals. The global awareness effort took on visits to many of the United States offices where there was a logical connection with people, innovation and technologies moving in and an out of Silicon Valley. Reaching out to more US, as well as European, Asian, and Russian offices were all part of the strategy that IMSA developed in its marketing plan to connect and build relationships for Today SIR. One specific sponsorship that achieved extraordinary global recognition was the World Auto Tour (www.WorldAutTour.com). The Tour adventurers visited Sotheby's offices around the world as the main vehicle, a 1928 Plymouth Roadster, became the most photographed car on our planet with over 100,000 pictures taken with smart phones, tablets and cameras. Many of those pictures and the narrative of the occasions captured were sent out over global social media connections. Of course the Sotheby's signs on both sides of the Roadster and the support vehicle were in a substantial number of those 100,000 pictures and further shares. The value to Today Sotheby's continues as the adventurers go on the speaking circuit and participate in related events.

Development of green screen video technology, strategic local relationships and events and broad media awareness via radio, television and press media PR were also included in the strategic action plan and implementation that IMSA delivered to accomplish its mission critical awareness goal and more.

Media Production Services

"The Media IS The Message"
More So Than Ever With the World Wide Web

Video & Television - IMSA was a pioneer in creating an economical approach for small to medium sized businesses to produce video to enhance their web presence to provide competitive advantage. Buddy's experience (13 years at the time) in television production with an extensive knowledge of the tools of the video production trade enabled IMSA to provide cost-effective and rapid deployment of green screen and video production services to old and new clients. The epiphany of the value of such services occurred to Mr. Saupe when Google paid the unheard of price of 1.6 billion dollars for a little firm by the name of YouTube in 2006.

Early in the spring of 2007 IMSA launched a series of video green screen events as a proof of concept. Over the subsequent years it has refined those skills and has offered those services to a broad range of small to medium sized businesses and non-profits. Of course the developmental skills of video production of all types is also a value IMSA brings to a number of its clients. Real estate promotional videos, infomercials, product and service launches, storytelling of all types and standard television production are all part of IMSA's competencies. Mr. Saupe' brings his creativity to scripting, storyboarding, music selection, graphics, shooting and working with quality editors to provides a wide spectrum of value to clients. With over 20 years of television production of three different long running programs and a number of hour long specials, there is now yet another vehicle to ensure clients improve their businesses' visibility locally and globally with live streaming on the web through advertising and promotional opportunities.

Radio - More recently Buddy has been producing radio programing. In the last two years he has produced and occasionally has been a guest on Real Estate Radio Live and its predecessor program. This programing airs on the Wall Street Business Network and has a higher-end demographic clientele than other business talk radio stations in the Bay Area. Developing programing topic areas that fit this demographic is one of the new services IMSA can deliver.

Social Media - All of this visual and radio media content is promoted through extensive social media marketing techniques customized to the target audiences of the clients' products and services.

Residential Real Estate Marketing

The residential real estate industry and its individual agents move to a digital playing field is just starting to take shape for many of these firms and individuals. IMSA has worked with top performing companies and individual practitioners such as Sotheby's International Realty and Bobbi Decker & Associates, as well as a variety of mortgage companies to develop and deploy web presences that provide ROI. IMSA is on the leading edge in creating videos showcasing luxury properties both visually and through scripting the stories that capture the history, uniqueness and surrounding value elements of the property.

IMSA provides unique web-based frameworks to both enhance and freshen content on a variety of subjects while interfacing with social media to successfully improve the measurable results of a client's web presence. Additionally IMSA works to deliver influencer and direct value business relationships that give the firm and its agents the visibility and revenue growth that shows a return far beyond the payment for services from IMSA.

Citi Mortgage

Taking the top mortgage firm's producer to the next level.

The ability to take the top producers to a higher level than their current success is always an important advantage for any company. Once this goal is achieved many of the distinctions, applications and education that produced the new level of success for the individual and value for the enterprise can be adopted by others in a sales team. International Marketing & Sales Associates was retained to facilitate sales force performance improvement by one of the largest financial institutions in the world, Citi Bank and at that time Citi Mortgage division.

Visual media was one of the significant marketing tools used by IMSA to build awareness and demand creation on the marketing and sales continuum. Breaking new ground IMSA developed and delivered the first ever live webinar, with a full audience in the Event Television Studio which included hand-picked industry influencers and targeted real east agents. The event was recorded as an hour special to be delivered multiple times via a local television station twelve times during the month. At the same time the Citi top producer sponsored a local real estate TV program that had been on the air for over 7 years. The Mortgage officer was a guest on two of the dozen shows he sponsored, selected key guests that he wanted enhanced business relationships with and a one-minute non-profit focused spot was used on all the programs. This 13-month engagement also included a wide variety of classic marketing efforts from direct mail, events and holding key meetings culminating in a 37% increase in revenue production during the last 6 months of the engagement.